Lexroom wanted to add structured outbound alongside an inbound motion already performing well

Lexroom is a legal AI platform that helps lawyers and in-house legal teams reclaim the hours spent on repetitive work. Used daily by legal professionals across Europe, it is one of the fastest-growing startups in the region. Coming off a €50M Series B and a revenue increase from €1M to €20M in just one year, the team saw an opportunity to build a dedicated outbound motion alongside inbound, which was the only driver of growth in December 2025. 

Antonello Congedo, Sales Director at Lexroom, recognized the opportunity early. Word of mouth and brand reputation had made inbound remarkably efficient. Adding outbound meant the team could reach qualified buyers directly, at the scale the next stage of growth required.

The timing made it even more valuable. AI adoption amongst legal firms was accelerating across Europe, and Lexroom wanted to move fast while the market was still early. The sales team was splitting time between cold calling and closing deals, and outreach needed to run at volume without pulling attention away from revenue.

With the internal team fully allocated to operations already driving growth, Antonello wanted a partner who could move immediately and bring proven playbooks from hundreds of engagements. Workflows offered exactly that. The goal was to build an outbound engine for cold email and LinkedIn that could run at scale from day one.

We wanted to grow quickly, and Workflows gave us speed and capabilities from day one. Within weeks, outbound was live and generating pipeline.

Antonello CongedoSales Director @ Lexroom

Workflows built an automated outbound engine that scaled while strengthening Lexroom’s brand

Workflows took Lexroom from strategy to a fully operational outbound system within weeks.

The engagement began with ICP modeling across Lexroom's core buyer segments, defining the angles and messaging for each. In parallel, Workflows set up dedicated email infrastructure designed to land in primary inboxes at volume across multiple European markets.

The campaign strategy combined volume campaigns with targeted plays built around intent signals and engagement data. Workflows tested multiple campaign angles across Lexroom's markets, identified the strongest performers, and scaled them while pausing what didn't convert. Every angle, copy variant, and sequence structure was analyzed weekly, so the system improved continuously while protecting the brand reputation Lexroom had built.

Beyond campaigns, Workflows connected everything back to the CRM, giving the sales team full pipeline visibility and making sure every positive reply turned into a tracked opportunity. By the time the system was live, Lexroom had an outbound engine running independently alongside inbound, with the sales team focused entirely on closing.

Workflows brought a level of analytical depth to outbound that shows in the results every single week.

Antonello CongedoSales Director @ Lexroom

How Lexroom Generated $1.2M in Revenue Using Automated Outbound with Workflows

With Workflows, Lexroom turned outbound into a core growth channel in six months. The system ran at volume across multiple European markets with strong domain health throughout.

Here’s a snapshot of the results so far: 

Looking ahead, Lexroom plans to push deeper into signal-based campaigns as it expands across new markets, alongside Workflows.

A targeted approach to outbound by using signals and customization is exactly what we aimed to do. With Workflows, we achieved even more than what we had imagined

Antonello CongedoSales Director @ Lexroom