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For b2b companies with a small TAM and high ACV

ABM Program

A sprint program to enable your sales & marketing team break into the right accounts

Know exactly which accounts to target
Never miss a buying signal from a target account again
Track the entire journey to always know who`s ready to buy
Turn your CRM into your GTM command center
ABM Components

Lay the foundation your GTM team will use until IPO

Account-based GTM for companies that know exactly who they want to win.

Old Way

6sense logo

6sense

Demandbase logo

Demandbase

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Bombora

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ZoomInfo

Each rep prospects their own way

Sales and marketing chasing different accounts

Legacy tools slowing you down

New Way

One playbook every rep follows

Sales and marketing targeting the same lists

Modern GTM tech stack leveraging AI

ABM Components

Account based marketing infrastructure

TAM Map

TAM Map

CRM Enrichment

Account Enrichment

Signal Tracking

Customer.io

Rep Enablement

Demand Generation

Reporting

Reporting
TAM Map
TAM Map
Outcome

Every qualified account in your TAM mapped with contact info for every stakeholder that matters.

TAM MapCRM EnrichmentSignal TrackingRep EnablementReporting

Our partners

Our official partners

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Get started

Schedule a 30-minute strategy call with the Workflows team

This call will cover Workflows’ services and how we can help you build systems to generate more qualified leads.

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As a PLG company, we needed clarity on who to target and when, beyond raw usage data. Workflows built a clear system that now scales across all our product lines.

Ryan McConnell
Ryan McConnellHead of Sales at Hyperbolic

AI Infrastructure

Industry

$20M

Funding Amount

Series A

Funding Stage

San Francisco

HQ

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Workflows created the RevOps infrastructure that supported our launch generating over 7000 leads in 24 hours.

Sid Sharma
Sid SharmaHead of GTM at Inception

AI Infrastructure

Industry

$50M

Funding Amount

Seed

Funding Stage

California

HQ

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Workflows has a sharp pulse on modern GTM. They deeply understand the AI RevOps stack and know exactly how to turn it into real pipeline. I highly recommend them to any team scaling their go-to-market motion.

Daniel Saks
Daniel SaksCEO at Landbase

GTM Tech

Industry

$42.5M

Funding Amount

Series A

Funding Stage

San Francisco

HQ

FAQs

Frequently Asked
Questions

What do I get with your ABM service and do I have to wait until the end of the program to see value?

You get the infrastructure needed to conduct ABM over 4 or 6 months. You get incremental wins over time:

  • Unlock 1: A hypertargeted account and contact list
  • Unlock 2: Account research done at scale with AI for segmentation
  • Unlock 3: CRM cleanup & enrichment to build a system of records
  • Unlock 4: Signal tracking & awareness scoring
  • Unlock 5: Reporting to understand ICP pipeline progression

By the end of the program, your sales and marketing teams are aligned on the same initiatives, working from a shared system.