Automated Outbound Reply Enrichment Template

January 20, 2026

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A template that turns interested outbound replies into enriched, CRM-ready contacts with slack alerts.

Lorenzo Amadei

How it works

Step 1: Understand the Outbound Reply Enrichment Playbook

Before setup, understand how this workflow is designed to work.

This playbook captures interested leads’ replies on Instantly
Enriches contacts data
Syncs data to CRM
Notifies team

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Step 2: Create a Clay table from the template

Click the template link.
You will be redirected to Clay with the Outbound Reply Enrichment template open.
In the top-right corner, click Create table using template.
Select the workspace where the table should live.

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Step 3: Connect Instantly replies to the Clay webhook

Open the newly created Clay table.
Open the webhook URL generated by the template.
Copy the webhook URL.
In Instantly:
- Open integration settings.
- Paste the Clay webhook URL.
- Select the event type Lead replied.
Save and activate the integration.

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Step 4: Verify the webhook

Trigger a test reply marked as Replied in Instantly.
Return to the Clay table.
Verify a new row is created with:
- Email address
- Reply text
- Campaign metadata
- LinkedIn profile URL if available

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Step 5: Add BetterContact API key for phone number enrichment

In Clay template, open column BetterContact API.
Paste your BetterContact API key in the header.
Add enrichment for Phone number

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Step 6: Connect HubSpot with Clay

In Clay, connect your HubSpot workspace.
Map required fields such as:
- Email
- Name
- Job title
- Company
- Phone number

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Step 7: Connect Slack for receiving alerts

Connect your Slack workspace to Clay:

Select the channel for notifications.
Include in each alert:
- Contact name and title
- Reply text
- Phone number

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Automated Outbound Reply Enrichment Template

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