Website Visitor De-Anonymization Template

• Click the template link.
• You will be redirected to Clay with the Website Visitor De-Anonymization template open.
• In the top-right corner, click Create table using template.
• Select the workspace where you want the table created.

‍

• Open the newly created table in Clay.
• Locate the webhook generated by the template.
• Copy the webhook URL.
• In your website visitor tool (Warmly, RB2B, or Albacross):
  • Open the integration or webhook settings.
  • Paste the Clay webhook URL.
  • Map the required visitor fields.
• Save and activate the integration.

‍

Confirm that the integration is working correctly.

• Return to the Clay table.
• Verify that new rows are being created as visitors land on the website.
• Check that each row includes:
  • Company domain
  • Contact email
  • Pages visited
  • Visit timestamp
• Confirm that repeated visits create new events or update existing records as defined in the template.

‍

The template automatically enriches incoming contacts with:

• LinkedIn profile URL
• Role and seniority
• LinkedIn follower count
• Geography

‍

The template then enriches companies with:

• Industry
• Company size
• Geography
• Business model
• Funding status

‍

• The template uses Clay formulas to score companies.
• Current scoring is based on enriched company data.
• Default logic assigns one of the following tiers:
  • Tier 1: Strong fit
  • Tier 2: Good fit
  • Tier 3: Low fit
• Review the formula columns in the table.
• Customize scoring rules to match your:
  • ICP
  • Market
  • Deal size
  • Sales motion

Scoring updates automatically as enrichment data changes.

‍

Notify the team when relevant visitors are detected.

• Connect your Slack workspace to Clay.
• Select the channel for notifications.
• The template sends alerts automatically for Tier 1 companies.
• Each alert includes:
  • Company name and tier
  • Contact name and role
  • LinkedIn and company details
  • Funding information

‍

Use the assigned tier to control follow-up.

• Tier 1
  • LinkedIn outreach via HeyReach
• Tier 2 and Tier 3
  • Automated email outreach via Instantly
  • Scaled follow-up sequences

‍