GlossaryBOFU (Bottom of Funnel)
BOFU (Bottom of Funnel) is the decision stage where prospects are ready to buy and need final proof like pricing pages, seeking proof of value and deciding whether to choose you or a competitor.
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GlossaryBOFU (Bottom of Funnel) is the decision stage where prospects are ready to buy and need final proof like pricing pages, seeking proof of value and deciding whether to choose you or a competitor.