Competitor Company Page Followers Playbook

January 28, 2026

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A workflow that turns competitor LinkedIn page followers into qualified, scored leads and routes high-priority profiles into outbound outreach.

Fivos Aresti

How it works

Step 1: Extract competitor company page followers

Start with people already following competitor brands

Identify competitor LinkedIn company pages
Extract company page followers using Apify

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Step 2: Route follower data into Clay

Centralize follower data before processing

Normalize key identifiers:
- LinkedIn profile URL
- Current company name

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Step 3: Enrich company and contact data

Add context to follower profiles.

In clay, run:

company enrichment
- Industry
- Company size
- Geography
- Funding status
contact enrichment
- Role
- Seniority
- Department

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Step 4: AI-based qualification

Filter out non-relevant profiles

Use Clay to evaluate each company
Run AI checks to validate:
- What the company does
- Whether the company matches the ICP
Label companies as:
- Qualified
- Not qualified
Remove not qualified companies from the list

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Step 5: Score leads using AI

Apply lead scoring based on:

Review company fit, role relevance, and context together.
Assign a priority tier:
- Tier 1: Strong fit, high priority
- Tier 2: Good fit, medium priority
- Tier 3: Lower priority
Add a short reason for each score.

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Step 6: Route Tier 1 leads to outreach

Trigger email outreach from C-level profile via Instantly
Trigger LinkedIn outreach from AE profiles via HeyReach
Send additional connection requests from supporting profiles via HeyReach.
Send alerts to team in Slack.

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Step 7: Route Tier 2 & Tier 3 leads to automated outreach

Enroll leads into email outreach sequencer using Instantly

Competitor Company Page Followers Playbook

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