Competitor Company Page Followers Playbook

Centralize follower data before processing

• Normalize key identifiers:
  • LinkedIn profile URL
  • Current company name

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Add context to follower profiles.

In clay, run:

• company enrichment
  • Industry
  • Company size
  • Geography
  • Funding status
• contact enrichment
  • Role
  • Seniority
  • Department

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Filter out non-relevant profiles

• Use Clay to evaluate each company
• Run AI checks to validate:
  • What the company does
  • Whether the company matches the ICP
• Label companies as:
  • Qualified
  • Not qualified
• Remove not qualified companies from the list

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Apply lead scoring based on:

• Review company fit, role relevance, and context together.
• Assign a priority tier:
  • Tier 1: Strong fit, high priority
  • Tier 2: Good fit, medium priority
  • Tier 3: Lower priority
• Add a short reason for each score.

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• Trigger email outreach from C-level profile via Instantly
• Trigger LinkedIn outreach from AE profiles via HeyReach
• Send additional connection requests from supporting profiles via HeyReach.
• Send alerts to team in Slack.

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Enroll leads into email outreach sequencer using Instantly