Human-in-the-Loop Content Operating System

December 30, 2025

Tools used

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A workflow that uses AI to support human research, writing, design, and distribution to consistently produce high-quality content at scale.

Fivos Aresti

How it works

Step 1: Content ideation

Identify strong content ideas by reviewing multiple sources:

Favikon to analyze top-performing LinkedIn posts
Sybill to extract real questions and objections from sales calls
beehiiv to study newsletters in the same niche
Sandcastles AI to spot trending short-form content formats

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Step 2: Content drafting

Instead of generating full posts with AI, use it to support the writing process:

Perplexity to find supporting facts, examples, and research
MagicPost to improve structure and formatting
Claude to fix grammar, clarity, and phrasing

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Step 3: Content development

Involve three teams for turning drafts into finished assets:

Content writers manually write and refine the posts
Designers create carousels and infographics in Figma
Video editors produce and edit videos using Adobe Premiere

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Step 4: Content management

Notion acts as your content system of record. Use it to:

Plan and manage content calendars
Track each piece from idea to publication
Collaborate across writing, design, and video teams

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Step 5: Distribution

Publish content across multiple channels:

LinkedIn posts are published manually
Email newsletters are sent via beehiiv
Blogs are published using Webflow CMS
YouTube videos are distributed through Buffer

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Step 6: Performance analysis

After publishing:

Review performance and engagement
Identify what resonated most
Double down on winning formats
Repurpose top content into new formats

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Human-in-the-Loop Content Operating System

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