SEO-Led Outbound

Prioritize BoFU first, then layer ToFU and MoFU to pass authority up.

• BoFU: pricing, reviews, brand vs competitor pages.

• MoFU: how-tos, strategy, process, KPIs, calculators, templates, checklists.

• ToFU: what is {X}, best practices, benefits, trends, statistics, {X} vs {Y}.

• Draft with AirOps and optimize with Clearscope.

Turn each long-form article into 5-10 distribution assets.

• Break blog posts into LinkedIn posts, newsletter sections, carousels, and guest articles.

• Work backwards too: when a LinkedIn post performs, expand it into a full blog article to capture search traffic.

Capture every company that landed on the site without converting.

• Install RB2B to deanonymize website traffic.

• Route the identified companies and contacts into the enrichment flow.

Score and clean every captured visitor through one of two paths.

• Path 1 (Clay):

  • Push data from RB2B to Clay via webhook.

  • Run a CRM lookup against HubSpot or Salesforce.

  • Enrich, clean, and qualify in Clay.

• Path 2 (Claude Code):

  • Run the CRM lookup via CLI.

  • Clean and qualify through Clay or Firecrawl.

  • Enrich emails and phone numbers via BetterContact or Findymail MCP.

Match the outreach motion to the tier.

• Tier 1: LinkedIn Ads, LinkedIn DMs, cold email.

• Tier 2: LinkedIn DMs and cold email.

• Tier 3: cold email only.