LinkedIn Brand Mentions Outbound Playbook

January 23, 2026

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A workflow that monitors LinkedIn brand mentions, enriches and scores engaged accounts, and routes high-priority conversations into outbound outreach.

Fivos Aresti

How it works

Step 1: Choose brand keywords to track

Choose keywords such as:
- Company name
- Product name
- Common variations or misspellings
Use these keywords to monitor LinkedIn posts.

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Step 2: Capture LinkedIn post URLs mentioning brand keywords using Clay

Use Clay to capture:

Post URL
Author profile
Timestamp
Send the post URL to Slack for monitoring.

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Step 3: Track engagement on brand mention posts

Enrich each post with Clay to track all three types of engagement:

Likes
Comments
Reposts

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Step 4: Enrich company and contact data

In Clay, enrich:

Company-level data:
- Industry
- Company size
- Geography
- Funding status
Contact-level data:
- Role
- Seniority
- Department

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Step 5: AI Qualification

Filter out for your ICP.

Use ‘Use AI’ in Clay and select a ChatGPT model to evaluate:
- Company fit
- Role relevance
- Existing customer check
Outcomes:
- Qualified
- Disqualified

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Step 6: Score qualified leads

Apply lead scoring based on:
- Engagement type
- Frequency of engagement
- Company fit
Assign tiers:
- Tier 1: Best fit
- Tier 2 : Medium fit
- Tier 3 : Low fit

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Step 7: Route Tier 1 leads to outreach

Trigger email outreach from C-level profile via Instantly
Trigger LinkedIn outreach from AE profiles via HeyReach
Send additional connection requests from supporting profiles via HeyReach.
Send alerts to team in Slack.

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Step 8: Route Tier 2 & Tier 3 leads to automated outreach

Enroll leads into:
- Email outreach sequencer (Instantly)
- LinkedIn outreach sequencer (HeyReach)

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