Scrape Influencers’ LinkedIn Engagement Playbook

January 23, 2026

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A workflow that captures engagement and connections around industry influencers, qualifies the audience, and routes high-fit accounts into outbound outreach.

Fivos Aresti

How it works

Step 1: Identify influencers to track

Create a list of relevant influencers:
- Industry creators
- Operators
- Thought leaders your ICP follows
Focus on influencers whose audience overlaps with the target buyers.

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Step 2: Capture engagement on influencer posts

Track people interacting with influencer’s LinkedIn content.

Monitor influencer posts using Trigify
Capture engagement types:
- Likes
- Comments
- Reposts
Collect:
- Engager LinkedIn profile
- Post URL
- Engagement type

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Step 3: Capture influencer connections

Scrape influencer connections using:
- LinkedIn Sales Navigator
- Findymail
Capture:
- LinkedIn profile URL
- Current company

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Step 4: Route data into Clay

Send engagement and connection data into Clay
Normalize key fields:
- LinkedIn profile URL
- Company domain
- Signal type

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Step 5: Enrich companies and contacts

In Clay, run:

Company-level enrichment:
- Industry
- Company size
- Geography
- Funding status
Contact-level enrichment:
- Role
- Seniority
- Department

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Step 6: AI Qualification

Filter out non-relevant profiles.

Use AI qualification in Clay to evaluate:
- Company fit
- Role relevance
- Existing customer check
Outcomes:
- Qualified
- Disqualified

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Step 7: Score qualified leads

Score leads based on:
- Engagement type
- Influencer relevance
- Company fit
Assign tiers:
- Tier 1: Best fit
- Tier 2: Medium fit
- Tier 3: Low fit

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Step 8: Route Tier 1 leads to high-touch outreach

Trigger linkedin outreach from C-level profile via HeyReach
Trigger email outreach from C-level profile via Instantly
Send additional connection requests from supporting profiles via HeyReach.
Send alerts to team in Slack

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Step 9: Route Tier 2 & Tier 3 leads to automated outreach

Enroll leads into:

Email outreach sequencer (Instantly)
LinkedIn outreach sequencer (HeyReach)

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Scrape Influencers’ LinkedIn Engagement Playbook

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Scrape Influencers’ LinkedIn Engagement Playbook

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