The Social Listening Playbook

January 27, 2026

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A fully automated workflow that turns LinkedIn keyword engagements into high-intent outbound pipeline using RB2B, Clay, and AI scoring.

Fivos Aresti

How it works

Step 1: Define Keywords to Monitor

- Select 5–10 keywords tied to your category, competitors, and core pains.

- Examples: category terms, competitor names, use cases, buyer-language pain points.

- These keywords become the trigger layer for extracting relevant LinkedIn posts.

- Tools: Clay, Trigify.

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Step 2: Monitor & Extract LinkedIn Posts

- Clay searches LinkedIn for new posts matching your chosen keywords.

- Each matched post is pulled into Clay with the post URL and author details.

- This creates a live stream of conversations happening around your category.

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Step 3: Scrape Engagement

Clay scrapes all engagement types from each matched post:

– Likes

– Comments

– Reposts

Engagements are categorised and routed for enrichment.

This step identifies people actively participating in relevant topics.

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Step 4: Enrich Company & Contact Data

For each engager, Clay enriches:

– Company domain, size, industry, geography

– Contact name, title, LinkedIn URL

Findymail provides verified emails and additional contact-level data.

This converts social interactions into structured outreach-ready leads.

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Step 5: Lead Scoring

- Clay sends enriched profiles through an AI scoring step (ChatGPT) or formula-based scoring.

- Output: Tier 1 / Tier 2 / Tier 3 based on ICP fit and engagement strength.

- Tiering determines routing paths for outbound.

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Stage 6: Route to Tiered Outreach

Tier 1:

– Add task for cold calling

– Automated LinkedIn connection requests from multiple profiles

– Tools: BetterContact, HeyReach

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Tier 2 & 3:

– Automated multichannel email outreach

– Tools: Lemlist

Lead routing is executed within Clay and/or the CRM.

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