LinkedIn Content Operating System (90-Day Template)

Each post in the plan is classified by funnel stage:

• TOFU (Top of Funnel): Awareness and reach
• MOFU (Middle of Funnel): Education and trust-building
• BOFU (Bottom of Funnel): Proof and demand generation

The balance between these categories is intentional and should be maintained as much as possible.

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Each week includes three posts designed to serve different objectives.

• Publish three times per week (for example: Monday, Wednesday, Friday)
• Space out the timing between posts
• Avoid increased frequency until performance patterns are clear

Quality and consistency are more important than volume.

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For each post:

• Reference the Description column for ideation
• Use the Format column depending on the attachment
• Review the Examples to analyze how they worked for others

Examples should used for inspiration, not be copied or replicated directly.

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Each post should be adapted to reflect your own experience and perspective.

Before publishing, ensure the post includes:

• Your unique POV & lived experiences
• What’s in it for the audience
• Why it matters now

Personal context is required for authenticity and credibility.

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At the end of each week, review performance indicators:

• Impressions
• Saves/sends
• Profile visits
• Comments or DMs

The goal is to identify patterns over time.

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Posts with strong performance can be repurposed into different formats, such as:

• Carousels
• Cheat Sheets
• Templates
• Playbooks

This helps build a reusable content library over time.

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At the end of the 90-day period:

• Review overall performance
• Double down on what works
• Mix it with new ideas or experiments
• Set up your next 90 days with an improved plan

This plan is intended to function as a repeatable content system, not a one-time calendar.

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