The Content + Outbound Flywheel Playbook

Build a content plan using actual customer pain points and conversations.

• Conduct interviews with customers and prospects via Ergo to capture pain points.
• Use Claude for research and creating content angles.
• Run competitor analysis via Claude Code and Browserbase to identify gaps.
• Analyze past posts via Ordinal to double down on what already works.
• Define content series:
  • Tactical how-to posts
  • Build-in-public posts
  • Campaign and results breakdowns

Post consistently and track what worked well.

• Build a content calendar with 2-3 posts per week.
• Write, review, and schedule posts using Ordinal.
• Track performance after every post to double down on what works.

Turn LinkedIn activity into leads.

• Use Jungler to monitor post engagement: likes, comments, profile visits, and new followers.
• Use Freckle to capture direct sign-ups from content CTA clicks.
• Capture inbound signals from:
  • Direct sign-ups
  • Booked calls via Cal.com or Calendly
  • LinkedIn connections and followers
  • Outbound replies via Instantly and HeyReach

Map the full addressable market before launching campaigns.

• Pull company lists from Apollo, Ocean.io, and AI Ark.
• Filter by:
  • Firmographics (size, industry, funding stage)
  • Technographics (tech stack signals)
  • Account fit signals (ICP scoring)
• Segment into target groups.

• Run all accounts through Freckle for data enrichment.
• Use ChatGPT to qualify accounts against ICP criteria.
• Score accounts:
  • Tier 1: Strong fit
  • Tier 2: Good fit
  • Tier 3: Okay fit

Run email and LinkedIn outreach simultaneously.

• Tier 1:
  • LinkedIn outreach via HeyReach
  • Slack alert for manual sales follow-up
• Tier 2:
  • Automated email sequences via Instantly
• Sync all outbound activity to HubSpot via OutboundSync.

Process every lead captured from both channels.

• All sign-ups and engagement signals route into Freckle for enrichment.
• Look up existing contacts in HubSpot.
• Update HubSpot with enriched data.
• Send a Slack notification with lead details for rep assessment.